Prepared by GNT Digital Labs · concept preview

Coral Plant & Agri
three website concepts

Coral Plant & Agri logo

Three website concepts for Coral Plant & Agri, each built around Coral’s real story: over 190 skilled professionals, directors who are operators themselves, and Ireland’s largest pool of lifting operators. Each one also carries a different refreshed logo, with a crane-hook “C”.

Open any concept and scroll: each has its own moving signature. Try the crew builder in all three. Forms are demos only and send nothing. The people photos are AI concept imagery, to be replaced by a Coral photoshoot; Coral’s own photos are used wherever they could be.

Open concept A →
Concept A · dark & cinematic

The people behind the lift

Dark, cinematic UI framing bright golden-hour photography. Huge condensed type, red slants and slanted photo cards. Logo: the Furrow Hook, in its on-dark version.

Signature
A real-looking crane hook on chain slings carries the headline on a red steel beam. Scroll and it lowers the headline into place, then unhooks and lifts away.
Also moving
Slow zoom on the hero photo, dust drifting in the sunlight, a 190+ count-up, a conveyor of Coral's real site photos and partner logos, and photo parallax.
Palette
Type
Big Shoulders Display + Barlow
Open concept
Open concept B →
Concept B · light & bold

People. Power. Progress.

Light concrete grey with one big red circle, a cut-out Coral worker, a swinging hook and load, and black-and-red slanted service panels. Logo: the Furrow Hook, in full colour.

Signature
A split-flap site board, like the Departures board. It flips through the roles Coral is hiring for and supplying. Pick a role in Careers and the top row flips to "APPLYING".
Also moving
The headline words slide up; the hook and concrete block swing; the hero layers follow your mouse; service panels widen on hover; and 190+ counts up.
Palette
Type
Archivo (condensed 900 to wide labels) + JetBrains Mono
Open concept
Open concept C →
Concept C · hi-vis orange

Ready. Rigged. On site.

Built around the colour the crews actually wear: fluorescent orange hi-vis with silver reflective tape that glints as you scroll. It uses the Harvest Hook logo: a crane-hook C with a wheat ear growing from the l.

Signature
A day with a Coral lift team. Scroll sideways from the 06:45 sign-in, through the toolbox talk and first lift, to the 17:00 hand-back. The clock, the sky and the sun move with you.
Also
Crew builder, sample CSCS / Safe Pass / Manual Handling cards, full-colour partners, a role ticker, and count-ups.
Palette
Type
Antonio + Manrope + JetBrains Mono
Open concept

Concept imagery

AI-generated for this preview: to be replaced by a Coral photoshoot before launch

Coral crew at golden hour under a tower crane Slinger guiding a concrete beam Crane operator in cab Telehandler lifting blocks Coral crew walking on site Scaffolders at work Apprentice on site Agri contractor with tractor and baler Cut-out Coral worker Crane supervisor Self-erect crane Orange hi-vis crew Fictional ID photo for sample cards Crane hook cut-out

Before launch, we'd need from you

  • A photoshoot of real crews and machines, to replace the concept photos
  • Company accreditations and insurance (shown as placeholders, nothing invented)
  • Plant fleet list
  • OK to show the 12 partner logos listed on their current site
  • Base location and an @coralplantagri.com email address

Every concept includes

  • One clear "Request a team" action, and the phone number in the header
  • Lift teams, crane operators, plant hire and agri services
  • Why Coral, with the card checks they already run (CSCS, Safe Pass, Manual Handling)
  • Careers with a role picker and card uploads, shown as sample CSCS, Safe Pass and Manual Handling cards
  • A crew builder that draws a lift plan (boom angle, radius, crew), and in A and B a role deck that feeds it
  • A call bar on mobile, and reduced-motion support